About Us
Wafi General Trading is a leading distributor of luxury skincare and cosmetics products in Kuwait. Founded in 2020 with a vision to revolutionize the beauty industry in the region. As an exclusive agent for 14 prestigious global brands, Wafi quickly established itself as a trusted name in both B2B and B2C markets.
Our Vision
To become the most trusted distributor of beauty and skincare products in the GCC countries, known for our commitment to quality, innovation, and customer satisfaction. We aspire to lead the industry through continuous expansion of our portfolio with sophisticated brands.
Our Mission
To enhance natural beauty through high-quality skincare products made from ethically sourced ingredients. We aim to provide effective, safe, and environmentally responsible solutions that give our customers confidence in their skin.
Our Values
- Innovation: We keep up with the latest trends and enhance our distribution processes to efficiently deliver high-quality products.
- Customer Focus: We prioritize our customers' and partners' needs, providing customized solutions and building strong, lasting relationships.
- Sustainability: We are committed to responsible distribution, choosing ethically sourced products, and minimizing our environmental impact.
- Excellence: We maintain the highest standards in everything we do, ensuring reliability, quality, and professionalism in every interaction.
Our Goals
Regional expansion into three additional Gulf countries by 2025
Achieve 95% customer satisfaction rate by mid-2025
Add five new brands to our portfolio by the end of 2024
Continuously enhance digital shopping experience and customer service
